Donating to charities for a backlink. Good or Bad?

A Twitter user asked John from Google Webmaster tools team whether donating to charity is good for a back link strategy or not. His response was fast and specific.

 

Google doesn’t normally give a straight answer and it does surprise me that people still thinking basically paying for a link are not going to be against Google Guidelines – I would pay attention. There is probably something to come in a future update to discount these links.

The original story came from a Medium article about a list of Charity sites which gives you a backlink for a donation and how this has boosted traffic. The full story can be found here.

We are not saying don’t give to charities – in fact, we are in 2017. You can read more here. However, we are not doing it for a link (I don’t believe we have got one) – we are doing it because its what we want to do.

I am the Managing Director of Indago Media and have been in Digital Marketing since 2009. Initially in-house working for some of the UK’s biggest brands, but now I run my own agency helping small business grow.
Share with your friendsShare on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInShare on StumbleUponEmail this to someone

Leave a Reply

Your email address will not be published. Required fields are marked *

Published on December 31, 2016

Follow Us

Latest From the Blog

Indago Media is rated 5.00 stars by Reviews.co.uk based on 4 merchant reviews

5.00 / 5 Rating
4 Reviews
I worked with Indago Media after a glowing recommendation from an ex-colleague, and they didn't disappoint. They sorted out my technical & on-page SEO and run some PPC activity. The the results were fantastic (top of Google News for one!) and communication was spot on throughout. I would happily recommend any time.
Reports - I run my own ppc agency and asked if indago media could help me create some really custom reports. Working in paid search for 11 years I know how important reporting is for myself and my clients. What Andy has done has blown me & my clients away! Couldn't be happier, all the metrics that I need to report on to my clients he has been done with minimum fuss. Couldn't recommend highly enough! I will be using indago again
Indago Media provide a first class service and achieve great results. They are able to analyse a website and put together a strategy for increasing traffic. Their in-depth SEO knowledge is second to none and I would recommend Indago Media without any hesitation to any website owner who is struggling to make a success of their website.
© 2017 Indago Media. Coreter Limited Reg: 10006673. Vat Number: 233475609.