Category: Branding

your brand

Why you should test bidding on your brand?

For anyone who has a Google account manager the first they always tell you is that you should be bidding on brand. Well, in some cases they may be correct, but we shouldn’t take what they say as gospel and should A/B test it. Only you bidding If we do a Google search and can […]

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your brand

Monitoring your brand using Google Alerts

Monitoring your brand is an essential element to promoting your business and protecting its reputation on the web. With the ever-growing number of websites this can appear to be a thankless task. But, thanks to a plethora of tools, it is now easier than ever to do so. Talk walker I have used Talk Walker […]

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domain name

Your just about to buy your dream domain name STOP!!!

This article isn’t about SEO as such. If you want to know what to check before buying a domain name from an SEO point of view, then check out my previous article here. This article is about branding and in particular, how your customers will view your domain name. If you were building a website […]

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Think before you change your domain name

So you’re thinking of changing your domain name well think hard. Its very very hard to regain your rankings. A great example of this is AO.com. They haven’t always been called AO, they used to be called appliancesonlines.co.uk. Nearly two years ago they changed their branding and website, so that they could expand from just […]

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